How well do you know your customers? Knowing what your customers are thinking (and asking) goes a long way to improving your sales, and your business as a whole.
Today, we’re going to show you how to create a customer avatar - so you always know exactly what your customers are thinking!
Here’s everything else we’re covering today...
Let’s get this weekend started right!
Avatars.
They’re those icons or figures you’ve likely seen in video games and internet forums that represent a particular person.
In marketing, we call these customer avatars.
The idea is to think about the thousands of potential people that might use your product and create only one individual as an avatar to represent all of them so you can more effectively serve them.
Essentially, the customer avatar helps you get into the mindset of your customers to better understand their motivations, habits, desires, and fears so you can answer questions about what they want and don’t want.
You will...
The main goal is to create realisticversions of your customers, going so far as to put a picture of a person to avatar, name them, and describe who they are in as much detail as possible.
So, how do you get this type of information?
There are many FREE tools that can be helpful in gathering the information you need to create a customer avatar.
#1: Surveys
Surveys make it super easy to collect relevant data from potential customers, and you can give away something for free or offer an incentive to persuade people to complete the survey.
#2: Focus Groups
You can interview groups of customers to get product/services feedback and get a sense of deeper feelings about products/services.
You can either find people online or use a service that will help you build a focus group out.
#3: Google Analytics
If you already have traffic coming to a website, Google Analyticsgives you a ton of great data on who your visitors are.
All you do is add a little piece of code to your website.
#4: Facebook Insights
Facebook offers marketers a wealth of data about its users through the FREE Facebook Audience Insights tool.
#5: Social Media Polls
If you have a following on social media, quick polls allow you to get instant results and customer feedback about your ideas.
#6: Forums
All niches have forums.
Big forums, such as Quora or Reddit, have forums onevery topic imaginable. Visit these forums to see what types of topics people are asking questions about and see the feedback others are getting.
Forums are a powerful way for you to listen in and learn about potential customers and discover solutions you can provide.
Again, the type of information you’re looking for are things like...
Spend time using all the tools to gather the necessary data to create customer avatars, and you’ll get a much better idea of what you should sell and how you should sell it.
People often think that SEO content and copywriting are at odds with each other. SEO content is often viewed as formulaic, while copy needs to be extremely creative.
Here’s the thing...
The more you work in some core SEO practices into your copywriting - the more you can grow your audience organically, while still selling!
Plus, you can optimize your copywriting to reach people who would otherwise have never seen your message.
With that in mind, we’re sharing this quick-hit guide from the team over at SEMrush. It’s got 10 SEO tips that you can incorporate into your copywriting quickly and easily.
Some of the big ones include...
Check out the full list of 10 awesome tips, right here!
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